In this Single Serves Podcast episode, Arnauld Marthouret and Mark Wainwright explore proposals-as-conversations and how to transform your proposal process into a client-centric, effective sales tool.
Single Serves is a podcast where we interview experts on single issues of interest to architects and designers. The thought-provoking ideas shared here are intended to inspire our listeners to become well-rounded entrepreneurs who are the leaders of their field.
Mark Wainwright is the founder and Principal Consultant at Wainwright Insight, a sales consultancy for professional services firms. After over 20 years working with various professional services firms, Mark created Wainwright Insight to address the lack of sales expertise in said firms, and to help experts sell better. Mark bills himself as a “Part-time Sales Manager for Part-time Salespeople” like architects, engineers, and financial advisors who need to get organized, build future sales leaders, and grow their firms.
Other related episodes mentioned in this interview: 401 w/ Tyler Suomala and 405 w/ Kim Seldon.
About the podcast: Single Serves is a podcast where we interview experts on single issues of interest to architects and designers. The thought-provoking ideas shared here are intended to inspire our listeners to become well-rounded entrepreneurs who are the leaders of their field.
Credits: ©2023 Produced by Révélateur Studio & edited by Chris Rodd
Are you tired of the same old, ego-driven proposals that make it hard for clients to choose? Do you want to learn how to have meaningful conversations to understand your clients’ needs and co-create solutions with them? Do you think that sales as conversations might be a better way to sell your services?
Look no further! In this episode, fractional sales leader Mark Wainwright shares insights on how to transform your proposal process into a client-centric, effective sales tool.
Discover the power of curiosity, empathy, and active listening. Learn how to structure your proposals with clear options that make it easy for clients to say yes.
You can listen to the podcast above or visit Révélateur Studio for this and more Single Serves podcast episodes.
About the Single Serves podcast
Single Serves is a podcast where Arnaud Marthouret of Révélateur Studio interviews experts on issues of interest to architects and designers. The thought-provoking ideas seek to inspire listeners to become well-rounded entrepreneurs who are the leaders of their field.
About Révélateur Studio
The people of RVLTR are pioneers of culture, creative strategy, media and communications, for the architecture industry.
Through a strategic, empathy-based approach, RVLTR empowers designers to gain a deeper understanding of themselves. With this awareness, they understand their audience and use that newfound knowledge to refine their culture, produce content, media and communications that showcase the value of their thinking effectively. In turn, it helps them attract the best clients, create meaningful work and grow their business.
RLVTR is on a mission to change the way architects communicate by inspiring the widespread adoption of good design principles and value-based, ethical business practices.
If you enjoyed this podcast…
Hosted by John Tyreman and Mark Wainwright, the Breaking BizDev podcast explores business development in professional services firms. Each episode pulls apart and highlights critical marketing and sales activities and strategies that “BD” often overlooks. Breaking BizDev works over the commonly seen yet ill-advised practices in all types of expert firms. And then provides clarity on how firms can think and act differently in their marketing and sales efforts.
If you host a podcast and wish to have Mark join you as a guest, then please send an email. Mark focuses on sales in professional services firms and help busy practitioners sell with confidence. And if you’re so inclined, your thoughts and feedback on these podcasts are always welcome.
Wainwright Insight provides fractional sales management and sales consulting to organizations who want to take control of their pipeline and build future sales leaders—but could use a little, part-time expertise. The work is focused on professional services firms, and the experts in those firms, who need to get better at chasing and winning big deals when the stakes are high.
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