Behind the Numbers: Just Be Helpful
75% of buyers choose the supplier who provides — at no cost — the most helpful information founded in a deep understanding of their customers’ world, i.e. insight. It flies in the face of everything… Read More
Behind the Numbers: Calling Out Cold Calling
Survey after report after study tell us that cold calling is dead. Those reports may be greatly exaggerated, but that doesn’t mean it’s not a monumental waste of your time. It’s… Read More
Behind the Numbers: Self-Service Buying
57% of the buyer’s journey is complete before a customer’s first contact with a supplier. Here’s why you should care. This statistic was published by Forrester in 2012 and spread across… Read More
Behind the Numbers: Social Media Matters
75% of B2B buyers research your company on social media in addition to your website. Here’s why you should care. This might just blow your mind: A recently completed Social Buying… Read More