Podcast: Building Your Skills as a Sales Engineer (To Help Grow Your Business)2 min read

Mark Wainwright speaks with Jeff Perry on the Engineering Career Coach Podcast about building your skills as a sales engineer to help grow your business.

Most firms fail to expose their engineers to a formal sales process. As a result, many of these professionals steer clear of sales, regarding it as something for the “schmoozers” or “networkers”. Sales is an important part of busines, so building your skills as a sales engineer is critical for firm leaders and partners.

Listen to this episode with the player above or follow this link to the 29-minute episode titled Building Your Skills as a Sales Engineer (To Help Grow Your Business). Mark and Jeff discuss how engineers can learn and embrace a logical sales process. This helps them gain the skills they need to become future firm leaders and owners.

In the Take Action segment of this podcast, Mark and Jeff discuss the importance of Sales Planning. The best salespeople are organized, diligent, and focused. To achieve this, they create Call Plans, Account Development Plans, and other sales plans. You can read more about sales planning in My Insights.

About The Engineering Career Coach Podcast

The Engineering Career Coach Podcast is the only podcast that helps engineers create extraordinary careers and lives! You can subscribe to this informative podcast through any popular podcast platforms.

The hosts of the podcast are Anthony Fasano, PE, F. ASCE and Jeff Perry, MBA. The Engineering Career Coach Podcast is produced by the Engineering Management Institute. Their mission is “to help engineering professionals become successful managers and leaders through learning transfer so that they are equipped to lead the projects that will shape the world moving forward.”

If you enjoyed this podcast…

Hosted by John Tyreman and Mark Wainwright, the Breaking BizDev podcast explores business development in professional services firms. Each episode pulls apart and highlights critical marketing and sales activities and strategies that “BD” often overlooks. Breaking BizDev works over the commonly seen yet ill-advised practices in all types of expert firms. And then provides clarity on how firms can think and act differently in their marketing and sales efforts.

If you host a podcast and wish to have Mark join you as a guest, then please send an email. Mark focuses on sales in professional services firms and help busy practitioners sell with confidence. And if you’re so inclined, your thoughts and feedback on these podcasts is always welcome.


Wainwright Insight provides fractional sales management and sales consulting to organizations who want to take control of their pipeline and build future sales leaders—but could use a little, part-time expertise. I work with professional services firms, and the experts in those firms, who need to get better at chasing and winning big deals when the stakes are high.

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