Podcast: Position Yourself as a Trusted Advisor for More Sales2 min read

Mark Wainwright joins Mark R. LePage of EntreArchitect™ to discuss the things architects and other experts can do to position themselves as trusted advisors with their clients.

As small firm architects, often sales is one of our greatest weaknesses. We can resist installing a sales process, sometimes we’re afraid of asking for the sale, and we may not even know we’re missing the sales piece! How can you build your sales acumen to win new work and grow your practice? Please join us as we explore how to position yourself as a trusted advisor for more sales.

Listen to this episode with the player above or follow this link to the 51-minute episode titled Position Yourself as a Trusted Advisor for More Sales. In this podcast, the two Marks explore what firms can do to build a better sales process.

This podcast discusses a Call Planning process referenced in the post That call with the new prospect? You should wing it. In addition, the podcast touches on Account Development Plans presented this post.

A bit about EntreArchitect™

Small firm architect Mark R. Lepage launched the platform EntreArchitect™ in December 2012 to inspire and educate small firm architects to build better businesses. EntreArchitect™ has grown to include the weekly EntreArchitect Podcast, The EntreArchitect™ Report (their free weekly newsletter), products, services and the private online membership group, EntreArchitect™ Academy.

The vision of EntreArchitect™ is to be a great and enduring company by building and maintaining a growing and vibrant community of engaged small firm architects who are seeking success in business, leadership and life.

If you enjoyed this podcast…

Hosted by John Tyreman and Mark Wainwright, the Breaking BizDev podcast explores business development in professional services firms. Each episode pulls apart and highlights critical marketing and sales activities and strategies that “BD” often overlooks. Breaking BizDev works over the commonly seen yet ill-advised practices in all types of expert firms. And then provides clarity on how firms can think and act differently in their marketing and sales efforts.

If you host a podcast and wish to have Mark join you as a guest, then please send an email. Mark focuses on sales in professional services firms and help busy practitioners sell with confidence. And if you’re so inclined, your thoughts and feedback on these podcasts is always welcome.


Wainwright Insight provides fractional sales management and sales consulting to organizations who want to take control of their pipeline and build future sales leaders—but could use a little, part-time expertise. I work with professional services firms, and the experts in those firms, who need to get better at chasing and winning big deals when the stakes are high.

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